Multinational

We will now look at examples from the film industry.
Production: Multinational film – 20th Century Fox Films (http://www.fox.co.uk)  The company was founded on May 31, 1935 as the result of the merger of Fox Film Corporation, founded by William Fox in 1915, and Twentieth Century Pictures, founded in 1933 by Darryl F. Zanuck, Joseph M. Schenck, Raymond Griffith and William Goetz. 20th century fox

Distribution Multinational– Buena Vista is a brand name frequently used for divisions of The Walt Disney Company (http://www.disney.co.uk/)hose primary studios, Walt Disney Studios, and offices are located on Buena Vista Street in Burbank, California. Its logo features the “Buena Vista” word mark superimposed over the Disney Castle image, making clear the affiliation between the brands. It was originally used for Buena Vista Distribution Company by Walt Disney in 1953 after the release of Peter Pan to distribute his film and television productions, thus ending a 16-year affiliation with RKO Pictures. Some films were distributed by RKO, because of contracts, until 1956. Disney semi-retired the name in May 2007, although this name is, to the present day, used for most home video and DVD distribution.
220px-Buena_Vista_International_svg

Exhibition Multinational – UCI Cinemas (http://www.ucicinemas.pt/) (United Cinemas International) is a brand of cinema, currently operating in Austria, Germany, Republic of Ireland, Italy, Portugal and Brazil. All territories with the exception of Brazil (where UCI cinemas are owned by National Amusements) are owned by Odeon & UCI Cinemas Group whose ultimate parent is Terra Firma Capital Partners. uci

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